I worked on The Star Banks Adventure app that is launching this month. It is not every day T. Rowe Price has a simultaneous iOS and Android launch. Please see the below videos and write up that explains the app in more detail.
This month, T. Rowe Price is launching a new online game and mobile app, Star Banks Adventure®, to help kids learn basic financial concepts—including setting a goal, saving and spending wisely, inflation and asset allocation, and diversification.
This game builds on the foundation the firm built with its first financial education game, The Great Piggy Bank Adventure®(TGPBA), which will be phased out by the end of April, coinciding with the closing of TGPBA interactive exhibit in INNOVENTIONS at Epcot at Walt Disney World. The closing of TGPBA exhibit, along with other exhibits, are a result of Disney redesigning the INNOVENTIONS space at Epcot.
CSR partnered with Frima Studio, a Canadian multiplatform game developer, and Senior Financial Planner Stuart Ritter, CFP®, to develop the game. A combination of T. Rowe Price’s expertise in financial education and Frima’s expertise in game design, helped create a fun and engaging experience for kids.
“We wanted to create a game that was quick to engage with very little setup,” says CSR’s Dave Malone. “That brought us to this match game, similar to Candy Crush or Bejeweled. We went with a sci-fi theme because it fit well with taking kids on an adventure as they learn financial concepts.”
Star Banks Adventure follows a teenager who is trying to build a time machine to travel back in time and solve financial problems on his home planet. Players must answer financial questions to move on to new levels.
“We made sure to align the game with our new color palette,” Dave says. “It’s an innovative way for us to leverage our brand.”
Star Banks Adventure will be available this month in the U.S. and UK. The game will be available in U.S. English, UK English, Spanish, and French and will be available on iPhone and Android phones, as well as on tablets and desktop computers.
See the making of video below.